Film buff Brad McBain quits his job at a major cinema chain to re-open the Picture Palace, a palatial disused cinema, to show classic old films in the old-fashioned style. For the grand opening, he chooses the last picture that the cinema played, Samson and His Mighty Challenge (an Italian film, originally released as Ercole, Sansone, Maciste e Ursus: gli invincibili). When the print arrives at the grand gala opening, they discover that it is in unsubtitled Italian. Desperate measures are called for. . .